
Vision
The answer to this question would be different for every single one of you, that's what makes life meaningful.
Life is an adventure, and our goal is to spark the passion within you.
As we all have seen in the past decade, social media has imperceptibly influenced our behaviors, suddenly we found ourselves spending too much time and energy, consuming content that is not even beneficial except little dopamine hits one after another.
Sometimes, we feel lack of energy, negative emotions or even depressed. Why? We have become addicted to "The Screen", so we have to break free from instant gratification and start to experience the life that is real.
Start by taking yourself for a walk and ask, "What do I really want to do with my time..."
Why do doctors and lawyers dress up everyday when showing up at work?
Years ago, a study showed that when people wear certain clothes like doctor's white coat, their performance during tasks would increase by 40% comparing to the ones who just wear casual clothes. This observation is what we known as "Enclothed Cognition".
With that been said, ONEICEDAMERICANO is here to implement this concept, seeks to weave a tapestry of empowerment, a vessel for confidence and the inspiration to "Live The Life".
Every matter is created out of a reason.
The reason behind OneIcedAmericano is that this generation needs encouragement, inspiration, and empowerment.
"It's not Ok to be a weak loser, the reason it's not Ok is that you can be way more than that..."--Dr. Jordan B Peterson
Brand Story
For Our People and The Kids
