FAMILIES, couples and friends go out eating while holding their phones
PEOPLE start texting more instead of meeting their close friends in-person
| Something has changed
STAY VIGILANT: The Future Is Knocking At The Door.
DIGITAL DETOX: The phone is a wonderful tool, but it's so easy to spend too much time on it.
IT'S INEVITABLE: The smart technology will only be more powerful and accessible.
| Be the trendsetter or be left behind
YOU IN? We've created OneIcedAmericano as a clothing brand that implements the idea of "Digital Detox" from design elements to core brand identity. Tapping into the subconscious and addressing the root of this problem.