Don't miss out! We are launching on Kickstarter
Modern luxury is the ability to think clearly, sleep deeply, move slowly, and live quietly in a world designed to prevent all four.
——Justin Welsh
[Limited Stock] Each Drop Sale will be announced on YouTube Post
Becoming Free Is The Greatest Form Of Rebellion——Luke Belmar


Data Driven Core Beliefs
It's not Ok to be a weak loser, and the reason it's not Ok is that you can be way more than that...—— Dr. Jordan B Peterson
Who believes us

Robert
Entrepreneur/Investor
"Thoughts action reality", as an entreprenur that's my model, you manifest what you want in life.

Alex
Mountain Climber/Book writer
The first thing I noticed is the quality, its thick, comfortable, flexible, it truly feels like no other hoodie I've ever owned.

Wayne
Musician/Song writter
This is very important, make some changes and take back control.

Nicole
Student
I find that this brand really reminds me to stay present when it's so easy to get lost on my phone.

Colton
Skateboarder
Just seeing the impact that this brand can have and how it can change people. I feel like it's really going to go a long way and it's supporting the right cause.

Hayley
Marathon Runner
Reducing social media has enhanced my life in a positive way, I feel more engaged with family and friends and connected better.

Shawn
Military personnel
It's great to have a brand that believes in you.
It matters if you just don't give up —— Stephen Hawking


| “Be Truthful”
| “Aiming Upwards”
| “Never Have Negative Self Talks”
| “You Always Have A Choice”
| “The Reality Is Formed By Your Thoughts, So Feed Your Mind With Healthy Information”
| “Release Positive Energy Into The Universe Would Always Be The Right Thing To Do”